Blog

BUILD

BUILD

BUILD
Building Websites and Stores We know it takes more than a pretty home page to launch a successful site. We emphasize planning, research, and critical analysis. And once it’s launched we work with you to develop the content, optimize the site and convert the traffic to paying customers Brand Identity and Graphic Design – Creating design solutions for brand identities, corporate literature, websites, marketing material, and product packaging. Logos, business cards, favicons, web content, and product packaging. eCommerce Solutions – Our eCommerce Product Capabilities deliver seamless management of all business sales channels while integrating into Back-Office and Front-Office functions to streamline operations. The modules are primarily for meeting the needs of product-based businesses – Wholesale, Retail, E-Commerce, Distribution, Resellers and related businesses are examples of types of business categories that can take full advantage of the broad set…
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GROW

GROW

GROW
Inbound Marketing & Communication Strategies Inbound Marketing & Communication Strategies are about filling the funnel – driving traffic to your site.  You have spent the time and money to build a great site, now we want to tell the world to come to visit.  How do we engage your target audience?  Are they on Facebook?  Are they tweeting? Or are we talking a good old newsletter?  Sometimes, we don’t know.  So we try different tactics and we measure the response.  We call this A/B testing. The focus of the Growth Effort is helping our clients “reach” their target audience with brand messages via content marketing, display, and other tactics. Increase Awareness Build Brand Shape Perception Through this process, the aim is to reach our client’s target audience. We will focus on building favorable awareness and recall of your company…
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CONVERT

CONVERT

CONVERT
Convert Traffic to Sales You’ve built the site, launched the store and have plenty of visitors – but no sales.  How do you convert your visitors into customers? Targeted Messaging Do you understand who your clients are and how they buy? Are they an emotional buyer? Impulse shopper? Informed Consumer?  Bargain Hunter?  Different shoppers react to different messaging.  The value shopper is about price – they want the best deal and the Internet gives them the tools to find it. Maybe your client appreciates customer service – which is one of the best ways for small businesses to out preform the Big Guys.  It drives me crazy when I call for support and I am routed to some off shore call center to a person I can barely understand who is reading…
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Simply not enough hours in the day

Simply not enough hours in the day

Social Media
As a small business owner, we are tasked with making our business run. That often means wearing many hats – service provider, marketer, data analyst, business development, office manager, etc. And often the best-laid plans get derailed by a down website, an email or a text. And yet, according to the latest spam in my inbox, this one magic elixir will drive customers to my website and have them begging to do business with me.  OK, so I’ve been down a few of these paths and the result? Let’s just say, I can hear the crickets in the back 40. The are no quick fixes, and unless you have a substantial AdWords budget, it’s going to take time. So that’s the bad news. The good news? There is always room…
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Five Social Media Platforms You Must Use For Marketing in 2019

Five Social Media Platforms You Must Use For Marketing in 2019

Social Media
What is the key to successful social media marketing? It is to pick up the right social media platforms for marketing. Make this decision wisely, keeping a number of factors into account. Your business type, your target audience, your goals and much more. Some of the most widely used social media platforms, like Facebook and Instagram, have become a must tool in marketer’s toolbox.  On the other hand, consumers also use these tools to find new companies and engage with their favorite brands. Social Media is nearly compulsory for business marketing. Social media platforms can also be used to drive organic traffic to your website, which is the basic science of Search Engine Optimization. A good SEO specialist always keeps social media marketing in account when conducting his SEO campaigns.…
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