Blog

GROW

GROW

GROW
Inbound Marketing & Communication Strategies Inbound Marketing & Communication Strategies are about filling the funnel – driving traffic to your site.  You have spent the time and money to build a great site, now we want to tell the world to come to visit.  How do we engage your target audience?  Are they on Facebook?  Are they tweeting? Or are we talking a good old newsletter?  Sometimes, we don’t know.  So we try different tactics and we measure the response.  We call this A/B testing. The focus of the Growth Effort is helping our clients “reach” their target audience with brand messages via content marketing, display, and other tactics. Increase Awareness Build Brand Shape Perception Through this process, the aim is to reach our client’s target audience. We will focus on building favorable awareness and recall of your company…
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BUILD

BUILD

BUILD
Building Websites and Stores We know it takes more than a pretty home page to launch a successful site. We emphasize planning, research, and critical analysis. And once it’s launched we work with you to develop the content, optimize the site and convert the traffic to paying customers Brand Identity and Graphic Design – Creating design solutions for brand identities, corporate literature, websites, marketing material, and product packaging. Logos, business cards, favicons, web content, and product packaging. eCommerce Solutions – Our eCommerce Product Capabilities deliver seamless management of all business sales channels while integrating into Back-Office and Front-Office functions to streamline operations. The modules are primarily for meeting the needs of product-based businesses – Wholesale, Retail, E-Commerce, Distribution, Resellers and related businesses are examples of types of business categories that can take full advantage of the broad set…
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CONVERT

CONVERT

CONVERT
Convert Traffic to Sales You’ve built the site, launched the store and have plenty of visitors – but no sales.  How do you convert your visitors into customers? Targeted Messaging Do you understand who your clients are and how they buy? Are they an emotional buyer? Impulse shopper? Informed Consumer?  Bargain Hunter?  Different shoppers react to different messaging.  The value shopper is about price – they want the best deal and the Internet gives them the tools to find it. Maybe your client appreciates customer service – which is one of the best ways for small businesses to out preform the Big Guys.  It drives me crazy when I call for support and I am routed to some off shore call center to a person I can barely understand who is reading…
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