What is the key to successful social media marketing? It is to pick up the right social media platforms for marketing. Make this decision wisely, keeping a number of factors into account. Your business type, your target audience, your goals and much more.
Some of the most widely used social media platforms, like Facebook and Instagram, have become a must tool in marketer’s toolbox. On the other hand, consumers also use these tools to find new companies and engage with their favorite brands. Social Media is nearly compulsory for business marketing.
Social media platforms can also be used to drive organic traffic to your website, which is the basic science of Search Engine Optimization. A good SEO specialist always keeps social media marketing in account when conducting his SEO campaigns.
Five Best Social Media Platforms for Marketing
In this post, we will discuss five social media platforms for marketing.
This is one of the most useful social media platforms for business to reach their target market. Facebook has more than 2 million active monthly users, and is the largest social platform in the world, with the most diverse audience.
If your business requires you to target teens (13 to 17), Facebook is not the right choice for you. However, Facebook definitely is a worthwhile investment if your focus is on the people whose ages are over 18.
Two important perimeters when picking the right social media platform are income and education demographics.
Surveys show that 72% of online users that have incomes of over $75,000 spend their time on Facebook. 74% of Facebook users have completed some form of higher education.
Therefore, Facebook is a good option if you target highly educated people.
Facebook is targeted digital advertisement platform. Facebook ads help you to get to the people who are most probably willing to purchase your product or services.
Though 2018 was not a good year for Facebook. It faced many security and privacy issues.
Instagram is owned by Facebook, and probably is the second best social media platform in the world. It has more than 700 million active users who log in frequently to enjoy photos and videos from their friends and families, and even brands.
53% of users age 18 to 29. That is why Instagram is a great channel for a business that is aiming to reach an audience younger than 30. In addition, research shows that females use Instagram more than males. Therefore, Instagram becomes the best choice again, if you want to target females.
Instagram is a unique platform, and some of its features are best for business. It allows you to tell the story of your brand with unique and engaging visual content. Instagram is focused on visuals, both still and video, unlike other social media platforms. You can tell the story in an appealing way.
You can also message users directly, just like Facebook
One of the top and elite platforms, with an average of about 328 million active users worldwide. Twitter is the best platform for marketing strategy.
Twitter is even on the list of top 10 websites in the United States. This is going to place for the latest news and trends. Therefore, it serves as an excellent channel for sharing brand updates and a part of an online conversation surrounding your industry.
According to statistics, 24 % of men and 25 % of women, use Twitter. Hence, it is a good option for you if your brand has to target males, females or both. A large part of the Audience is younger, as 35 % of people belong to the age group of 18 to 29.
Famous hashtags of Twitter allow you to follow and participate in conversations about trending topics in your industry. The company who wants to deliver digital ads to their target customers on a social media platform, Twitter offers advertising opportunities.
There are multiple options for ad formats, depending on your unique digital advertising goals. You can promote your account, which shows up in the left column. On the other hand, you may promote a tweet from your brand, which will appear in the user’s Twitter feed. Option to promote a certain trend that your company may be used to start a conversation among target users is also there.
One of the best social media platforms for professionals. Microsoft acquired it in 2016. Organizations use this channel to post a variety of different types of content from job openings to company updates about different content assets like whitepapers and case studies. LinkedIn also is a popular platform for job recruiting as recruiters can see which users are open to new opportunities.
This channel is best used for business-to-business or B2B brands that aim to reach professionals and business decision-makers. 50% of users have a college education, with an additional 27% having attended “some college.” Moreover, nearly half of all LinkedIn users make over $75,000 a year with an additional 32% making between $60,000 and $74,999.
Founded in 2005 and acquired by Google in late 2006, YouTube has become the second largest search engine in the world, right after Google. YouTube users are watching a billion hours of video each day and generating just thousands of views. Therefore, YouTube is an excellent channel for reaching and engaging target consumers by creating and publishing compelling video content.
74% of users watch brand channels weekly. Therefore, it is a great opportunity for companies to reach an active, engaged and interested audience on a consistent basis.
Requirements of every business can be different. Understand your business requirements clearly and concisely and then choose your platform for social media marketing.
My name is Donald B.Brown and I am a content writer at tibolli.net. I mostly write about e-commerce, technology, and life hacks. When not writing I can be found around my pets, my books or hanging out with friends